We have all learned that our facial skin has different zones in which the skin can vary in thickness, texture, pore size, and number of oil-producing glands.

Not surprisingly, each of these zones may have very different needs and require individual attention.

Even if you have dry skin, your brow, nose, or chin may get oily from time to time and if you have oily skin, your cheeks may experience dry spells. 

Applying the same clay face mask everywhere may not help treat the different needs of your facial skin zones, and can possibly aggravate the skin in certain areas.

So, what happens if you have multiple facial skin issues, like dryness, oily spots, and blemishes? 

There are really two options, targeted application, and multi-masking.


What is a Targeted Application? 

A targeted application simply means that you apply your mask to certain areas of concern only. 

For example, use a mask for oily skin only on your oily T-zone. 


What is Multi-Masking

When it comes to choosing and using a face mask, you do not have to limit yourself to just one mask at a time. 

Multi-masking is exactly what it sounds like. Instead of applying one face mask over your entire face, you apply different masks to target different areas of the face in order to address multiple skincare concerns at the same time.

While it may seem like a new trend, this technique is similar to what an esthetician may do at a spa during a personalized facial.

Choosing the proper clay masks and multi-masking allows you to experience the benefits of a personalized spa facial at home.  


How to do a Targeted Application or a Multi-Mask

Before you begin any masking routine you want to become your own esthetician and evaluate your skin to determine what it needs.


Look for a variety of face masks that address each of your individual facial skincare concerns and apply each to its target area.

For example:

  • If your T-zone, notorious for the density of its oil glands, is very oily and often prone to breakouts use a clay facial mask like Activated Charcoal for oily and blemish-prone skin

  • If your chin and jawline are a bit oily use a formula like our Green Tea & Adzuki for normal to oily skin

  • If your cheek area is naturally dry or sensitive use a clay facial mask like our Rose & Hibiscus for sensitive or mature skin




The "how to do it" is as simple as it sounds.

  • Targeted Application: choose your target area, mix up and apply the proper facial clay to the target area

  • Multi-Masking: mix up and apply 2 or 3 facial clay masks according to product directions --applying each mask to different areas of your face based on its needs 

For the best clay application use a foundation or clay mask application brush with an angled brush head to get into those hard-to-reach areas like the crevices around your nose.


Know the Skin You're In!

Again it is very important to learn to know and assess the needs of your skin. We look in the mirror every day and of course, we notice blemishes or new wrinkles, but do we really understand the needs of our skin, especially our facial skin?

Always remember that your skin is unique.

Also, remember that your skin may change monthly due to fluctuating hormones, seasonally due to changes in temperature and humidity, and "daily" as you age.


This article originally appeared on the Chagrin Valley Soap & Salve website.

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